Lingerie is more than just an undergarment; it’s a celebration of style, confidence, and comfort. As we move into 2024, the lingerie landscape continues to evolve, offering an exciting variety of options that cater to diverse tastes, body types, and occasions. Whether you’re seeking everyday essentials, romantic pieces, or luxurious styles, there’s a brand tailored to your needs. Here’s a look at some of the best lingerie brands of 2024 that deserve your attention.
1. Victoria’s Secret
Victoria’s Secret remains a household name in lingerie. Renowned for its glamorous styles and iconic fashion shows, the brand is undergoing a transformation in 2024 by embracing inclusivity. With an expanded size range and a more diverse representation in campaigns, Victoria’s Secret continues to offer a wide array of collections—from comfortable everyday bras and panties to stunning lace sets and sleepwear. The quality and fit are consistently high, making them a favorite among lingerie enthusiasts.
2. Savage X Fenty
Rihanna’s Savage X Fenty is revolutionizing the lingerie scene with its commitment to body positivity and inclusivity. The brand provides an impressive selection of sizes and styles, ensuring everyone can find something that boosts their confidence. In 2024, Savage X Fenty is pushing the envelope with bold designs, vibrant colors, and edgy details. Their seasonal drops feature unique pieces that blend comfort and high-fashion, making them a must-try for anyone looking to make a statement.
3. Aerie
Aerie, a beloved sub-brand of American Eagle, champions body positivity and comfort. The brand’s commitment to unretouched images and real body types resonates with many consumers. Aerie’s lingerie collection emphasizes everyday comfort, with soft fabrics and relaxed fits. In 2024, they continue to innovate, introducing new styles like seamless bras and cozy loungewear, making them a go-to for those who value comfort without sacrificing style.
4. ThirdLove
ThirdLove focuses on creating lingerie that fits perfectly and feels comfortable. The brand offers an extensive range of sizes, including half-cup options, which can be a game-changer for many women. In 2024, ThirdLove continues to emphasize its mission to provide the ideal fit for everyone. Their bras feature thoughtful designs like memory foam cups and adjustable straps, making them perfect for all-day wear. If you’re in search of bras that truly fit, ThirdLove should be on your radar.
5. Natori
For those seeking luxury and elegance, Natori is a standout brand. Founded by designer Josie Natori, this brand beautifully blends Asian-inspired aesthetics with modern lingerie styles. In 2024, Natori remains a favorite for its exquisite use of lace, silk, and intricate detailing. Perfect for special occasions or moments when you want to feel extra special, Natori pieces emphasize craftsmanship and quality, making them worth the investment.
6. Hanky Panky
If you desire playful and flirtatious lingerie, look no further than Hanky Panky. Famous for its iconic lace thongs and bralettes, the brand offers a wide range of colors and styles. In 2024, Hanky Panky continues to innovate with fresh patterns and limited-edition collections that keep things exciting. Their pieces are not only stylish but also incredibly comfortable, making them ideal for both everyday wear and special events.
7. Boux Avenue
Boux Avenue is a UK-based brand known for its chic designs and affordable prices. In 2024, Boux Avenue impresses with a variety of bras, panties, and loungewear. Their collections often feature playful patterns, soft fabrics, and flattering cuts. Whether you’re in search of a cozy bralette or a seductive set, Boux Avenue has options for every occasion. Their seasonal collections are particularly notable for trendy pieces at accessible prices.
8. La Perla
La Perla is synonymous with luxury in the lingerie industry. This Italian brand has established itself over decades, known for meticulous craftsmanship and premium materials. In 2024, La Perla continues to offer stunning collections that embody elegance and sophistication. Their pieces feature delicate lace, intricate embroidery, and sumptuous silk, making them perfect for special occasions or as a lavish treat for yourself.
9. Skims
Kim Kardashian’s Skims is quickly gaining recognition in the lingerie and shapewear markets. Known for its inclusive sizing and skin-toned options, Skims offers a modern take on lingerie. In 2024, the brand continues to expand its offerings with comfortable and stylish pieces that cater to a wide range of body types. Skims focuses on seamless designs and soft fabrics, ensuring their lingerie is perfect for everyday wear while making you feel chic and confident.
10. Journelle
Journelle is a boutique lingerie brand dedicated to luxury and sophistication. Their curated collections feature high-quality brands as well as their own elegant lingerie line. In 2024, Journelle remains committed to providing beautiful pieces that empower women. Their selection ranges from delicate lace bras to comfortable loungewear, making it easy to find something that matches your personal style.
Conclusion
The world of lingerie is vast and ever-changing, with brands continually innovating to meet the diverse needs of consumers. In 2024, the best lingerie brands offer a combination of comfort, style, and inclusivity, ensuring that everyone can find pieces that make them feel fabulous. Whether you’re in search of everyday essentials, luxurious items, or playful designs, these brands have something special for you. Explore their collections and discover the perfect lingerie that not only fits your body but also enhances your confidence and makes you feel amazing.
